«SOFT POWER» AND IDEOLOGICAL INFLUENCE IN THE CONTEXT OF GLOBAL POLITICAL COMPETITION

Abstract

This thesis examines the essence of the concept of “soft power” in the context of global political competition and its connection with ideological influence. It analyzes the mechanisms of influence through culture, education, information, and values as an important factor in contemporary international relations.

References

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3. Neymark M.A. “Soft Power” in World Politics: Toward Clarifying the Problem Field. – 2016.
4. Soft Power in International Relations and Its Importance. – 2025.
5. Dovidxonov M.M. “Cultural Diplomacy in the Concept of Soft Power.” – 2025.