THE IMPACT OF GENERATIVE AI ON BRAND MARKETING STRATEGIES: RE-EVALUATING HANDMADE AESTHETICS AND CHANGES IN CONSUMER BEHAVIOR

Abstract

The rapid development of generative artificial intelligence technologies is significantly transforming the field of graphic design, changing both the tools for creating visual content and approaches to its perception. Tools such as Midjourney and DALL·E enable the rapid generation of high-quality images, which leads to their widespread accessibility

References

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