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June 12, 2026; Chicago, USA
XII International Scientific and Theoretical Conference «Sectoral research XXI: characteristics and features»

Papers indexed in Google Scholar

STRATEGIC PLANNING AND FORECASTING IN ENTERPRISE ACTIVITIES: AN INTEGRATED METHODOLOGY OF MODERN MANAGEMENT

Published 13.06.2026

  • Georgi Tsava
    • ,
  • Rati Burdiashvili
    • ,
  • Merab Vanishvili
    • ,
  • Ani Bibiluri
    •

Georgi Tsava
Technical University of Georgia, Georgia

Rati Burdiashvili
Technical University of Georgia, Georgia

Merab Vanishvili
Technical University of Georgia, Georgia

Ani Bibiluri
Technical University of Georgia, Georgia

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Abstract

This paper examines scientifically substantiated systems of strategic planning, forecasting, and intra-firm planning mechanisms for corporate production and distribution activities. It analyzes the economic substance of entrepreneurial strategies and provides an economic characterization of strategic planning. Furthermore, it explores the role of these systems in supplying consumer goods, developing social frameworks, and structuring the organizational architecture of the enterprise.

References

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