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August 21, 2026; Liverpool, UK
XI International Scientific and Theoretical Conference «Theoretical and practical scientific achievements: research and results of their implementation»

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TRENDS AND PATTERNS IN DIGITALIZATION IMPACT ON THE INTERNATIONAL TRADE BIBLIOMETRIC ANALYSIS

Published 21.08.2026

  • Heng Zhang
    •

Heng Zhang
Academic and Research Institute for Business, Economics, and Management; Sumy State University, Ukraine; China

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Abstract

This study develops an integrated methodological framework combining a Quantified PESTEL model with hybrid multi-criteria decision-making (AHP-DEMATEL-ANP) to assess multidimensional challenges in digital economy trade. Analyzing 24 specific sub-criteria, it reveals Environmental factors (energy consumption/emissions) as the top priority (AHP weight 0.333), while Regulatory Standards emerge as the supreme systemic lever (ANP priority 0.209). The framework classifies challenges into four strategic quadrants—Drivers, Dependent, Linking, and Marginal —enabling phased, evidence-based policymaking for sustainable digital trade governance.

Author Biography

Heng Zhang

higher education student

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