PHRASEOLOGICAL COMPETENCE IN PROFESSIONAL DISCOURSE: INTEGRATING IDIOMATIC MASTERY AND PRAGMATIC FUNCTIONS IN BUSINESS INTERCOURSE
Abstract
Business communication relies heavily on balancing formal stylistic rigor with authentic, communicative fluency. While traditional business rhetoric emphasizes clarity and objectivity, modern corporate discourse across global enterprises frequently integrates idiomatic and phraseological expressions to establish rapport, soften directive force, and navigate nuanced power dynamics. This paper investigates the intersection between idiomatic competence and business communication frameworks. Grounded in the cognitive semantic theories of Kövecses and Szabó (1996) and the functional communication models of Jakobson (1960) and Searle (1965), this study synthesizes and expands upon the core principles of phraseological analysis and corporate interaction established in earlier research by Hajiyeva (2026a, 2026b). We evaluate the structural classification of idioms, their pragmatic functions in corporate settings, and the communicative strategies governing their usage in oral and written business intercourse.Author Biography
Gunay Telman Mirzayeva
PhD in Philosophy, Senior Lecturer
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