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October 7, 2022; Chicago, USA
IV International Scientific and Theoretical Conference «Sectoral research XXI: characteristics and features»

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MAIN FEATURES OF BRAND MANAGEMENT

Published 15.10.2022

  • Iryna Denchyk
    • ,
  • Nadiia Morozova
    •
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Abstract

The concept of brand management was born in 1931 in the companies "Procter&Gamble" and "General Food", which consists of the creation and promotion of a trademark on the market to form a long-term advantage to the trademark among competing trademarks.


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Copyright (c) 2022 Iryna Denchyk; Nadiia Morozova (Науковий керівник)