Maslak, Viktoriia. 2026. “THE IMPACT OF GENERATIVE AI ON BRAND MARKETING STRATEGIES: RE-EVALUATING HANDMADE AESTHETICS AND CHANGES IN CONSUMER BEHAVIOR”. Collection of Scientific Papers «SCIENTIA», no. May 22, 2026; Glasgow, Scotland, UK (May):278-80. https://previous.scientia.report/index.php/archive/article/view/4258.